Newly-installed Brooklyn Nets forward and former NBA champion Paul Pierce continues to be Spalding's ambassador of basketballs and equipment, but he is now joined by rising stars as Spalding's brand ambassadors.
Spalding, the world’s largest basketball equipment supplier and one of the most iconic sports brands in the world, recently signed Sacramento Kings’ rookie Jimmer Fredette, Miami Heat guard Mario Chalmers and Washington Wizards’ rookie Chris Singleton into marketing and promotional agreements with the brand.
In addition to supporting Spalding’s existing basketball and equipment product line, the three athletes will also support the launch of a new licensed shoe and lifestyle apparel line that further expands the brand’s consumer footprint, which is initially available in the United States.
As part of the brand’s 2012 campaign, the trio of rising stars will appear in digital and print advertising as
well as in-store signage. They will also wear the new Spalding signature shoe during game time.
“We are very pleased to announce that three young rising stars in the game, Jimmer Fredette, Mario
Chalmers, and Chris Singleton, will be key members of our team,” said Gary Barfield, executive vice president, Russell Brands, LLC, the parent company of Spalding.
“Not only are these players exciting to watch on the court, but they share Spalding’s values of teamwork, determination and all that is true to the game. They will help showcase Spalding and help us lead an even larger consumer audience to be part of Spalding’s tradition of innovation.”
Jimmer Fredette was the NCAA’s leading scorer and last season’s Naismith Player of the Year during his
All-American senior year at Brigham Young University; his debut was highly anticipated as he was one of
the most talked about players in the NCAA last season. Mario Chalmers has emerged as a floor leader
since beginning his professional play in 2008 after a standout career at the University of Kansas that
concluded with an NCAA Championship in the 2007-08 season. Chris Singleton arrived on the
professional stage with credits as the back-to-back ACC Defensive Player of the Year in 2010 and 2011
while at Florida State.
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Proline Sports Center is the exclusive distributor of Spalding brand in the Philippines. Proline has 20 stores all over the metropolis, located in most major malls in Metro Manila.
